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  • Samantha McDougal

6 Ways to Gain More Followers on Instagram

Updated: Aug 26, 2021

Increase your engagement and earn more business.


Instagram followers


Instagram is taking the world by storm and everyone is trying to get in on the action. With so many people trying to make it on this huge platform, the competition to gain more followers remains tougher than ever.


To increase your presence on Instagram can seem like a daunting task. However, you don’t need to spend your hard-earned money on a dedicated social media management team to make it on the image-sharing platform. All you need is a few simple steps to gradually grow a real Instagram following for your content.


Let’s find out how!


Post Regularly

To gain more followers on Instagram, you need to keep posting fresh content regularly that would make people want to engage with your profile. The more content you publish, the more likely you are to be discovered by Instagram users.


This does not mean that you should compromise on quality for the sake of quantity. However, if you want to grow your audience, post quality content to the best of your abilities.


Post at the Right Time

This is something that is frequently ignored by many Instagram users. You should time your content right by posting during the mornings or early afternoons since this is a time when most people engage with Instagram. Figure out where most of your target audience resides and post according to their timeline.


Promote Your Instagram

While it is great to promote your Instagram content on the platform itself with the use of ads and collaborations, you shouldn’t just stop there. Promote your Instagram profile on other social media platforms, too. As an example, you can promote your Instagram on your blog or share it on Facebook groups.


Make the Most Out of Your Instagram Stories

When it comes to gaining new followers on Instagram, you simply cannot neglect the Stories feature. Instagram Stories allow you to engage with your followers better and show a fun and relatable side to you. Moreover, Stories have a wider reach than Instagram posts.


Not only can you use Stories to promote products and announce new launches, but you can also use them to promote any content you may have posted on your profile.


Write Engaging Captions

Captions can make or break your Instagram content. It doesn’t matter how aesthetically pleasing your picture is. If you do not have a captivating caption to follow it with, it is of no use. Some tips to write compelling captions include:


· Add a call-to-action

· Ask a question

· Collaborate with other brands

· Use humor and relatability

· Add a personal touch


Use Hashtags

Hashtags are the holy grail of Instagram SEO. Hashtags are going to be your best friend if you want to increase your visibility on Instagram and create a concrete following. Hashtags will enable you to connect with likeminded people and create an audience that is specific to your brand.


BONUS: Engagement Groups

I wanted to add this one in as a bonus because while it can be helpful, it can also be very time consuming. However, if you do have the time head over to Facebook and type "social media engagement groups" into the search bar. There you'll find a ton of different groups for influencers, bloggers, business owners, or really anyone attempting to grow thier reach. The admins of these groups post daily threads for those to participate. It can get a little overwhelming to keep up with, but in the end I'd say it's worth it!


The Bottom Line

It may take some time and effort on your part, but creating a loyal following on Instagram is definitely doable.


Taking the proactive steps mentioned in this article is going to help you gain exactly what you are looking for: new followers. Not only are you going to grow your profile by following these simple steps, but also be able to create a foundation for a steady stream of new followers. Thanks for reading!

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