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  • Samantha McDougal

Choosing Your Domain Name

Quick tips for creating your next successful domain name.


Man working on laptop choosing domain name for business

Choosing a domain name sets the tone for your entire business; it's an identity. So you might find yourself spending too much time trying to decide on one, or stressing yourself out over what sounds good and what doesn't. To make the process easier, here's a few tips below that will help you choose the best domain name for your website.


1. Keep It Short

Occasionally I come across super long domain names, and I get it... they want to showcase the entire business name and include as many keywords as possible. Truth is, short and sweet will go a long way here. If you can keep it at least 15 characters or shorter, it will be easier for users to remember. People are also more likely to enter typos when the domain is longer, which can lead to a loss in traffic.


Remember, your website and branding will say it all when it comes to your actual business name. So your domain name doesn't have to be an exact match. If you're having trouble, try using the domain name generator on Namecheap that'll offer some creative options.


2. Stick with .com

The list of domain extensions available to purchase is almost endless. We have .net, .org, .gov... I've even seen .pizza! But we can all agree that the most well known and used is the infamous .com. It's the most established and credible. If I see a .pizza or .love, I don't know about you, but I'm more than likely not going to trust the website.


I'll bet you one thing, too... if you end your domain name with something other than .com, your traffic is still going to type it in anyways. Then they'll become agitated when they can't find your website. Typing .com is what we know and what's most familiar to us. Most of the time it's entered without even thinking.

I found this out first-hand. When choosing the domain name for one of my first websites, .com was not available. I was too stubborn and did not want to change the domain at all, so I went with a .us. A year later I finally made the change to .com and immediately began seeing more traffic.


3. Keywords

No matter what business you're in, if you have an online presence I recommend taking the time to do keyword research to help scale your company. Keywords are important, because they tell the search engine what your website is about. And they play a huge role in ranking well on Google, especially when they're a part of your domain. I understand it can be difficult to find a good domain name with your target keyword that's available to purchase, so you'll have to get creative.


I know you might be thinking, "Why can't I just use my company's name for the domain?" You absolutely can. Just make sure to add plently of keywords in your website description. Or, another option is to add a keyword following the company name. For example, if you're a flourist and your business "Roze" sells flowers online... consider a domain such as, rozeflowers.com.


Bonus

Before purchasing your domain name, you can perform a trademark search to see if the name is already a registered business using the same name.


And that's all she wrote, folks. I hope these quick tips help you create a kick-ass domain name! For the least expensive domains and tools for online success be sure to visit Namecheap.com.








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