• Samantha McDougal

Creating the Perfect Facebook Page for Your Business

A simple guide to creating the ideal business page.

Facebook business page blog post

Social media has become the leading platform for the promotion of new businesses and startups for people with an entrepreneurial mindset. Having a Facebook page is probably one of the best business practices to grow a following and customer base. In this article, we'll discuss some tips for creating the perfect Facebook page for your business.

Add a catchy cover and profile photo

Your profile picture (or logo) and your cover photo is the first thing people notice when visiting your business Facebook page. Make sure to keep them both catchy, with graceful colors and beautiful designs. This is your first impression!

Write intermediate posts with good grammar:

One of the most important business practices taught to us in business and marketing is to write little when promoting something, and write it well. Posts that are too long or have bad grammar may make the readers or potential customers lose interest in what’s being promoted. This is when you'll need to kick your creativity into high gear.

Be very responsive to customer queries

Anyone that has business training knows how important it is to respond to customer queries promptly. On Facebook, this will give a good reputation to your page, and through that to your business. Facebook gives pages the option of automated responses. That way, your customers can either be helped immediately or are made aware that you will be able to assist them asap. And remember, not only responding fast is important, being respectful and facilitating is as important, if not more.

Use high-quality graphic designing

Using badly made or imperfect images for your posts and logo is extremely unappealing, and customers may not be able to trust your brand. However, you don't need to spend thousands of dollars hiring a graphic designer. You can use websites such as Canva or Adobe Spark. There are also websites like Unsplash and Pixabay that offer free stock photos anyone can use! It'll be worth it, because high-quality graphic designing will keep your customers more engaged and encourage them to buy your products or avail of your services.

graphic design business

Promote your page through Facebook Ads

Your promoted posts show up on the wall of other users, increasing the engagement to your page, and in turn, helping your business thrive. It doesn’t cost much, but it can provide you and your business with positive results... and maybe even new customers/followers!

Post Regularly

You will have to post regularly to make your Facebook page perfect for your customers. Although as you may know already, creating steady content can be exhausting and time-consuming. If you are unable to do so, you may hire a professional within your budget to do this job and promote your page. Check out Fiverr, Upwork, or Thumbnail if you're looking to hire!

Final Thoughts

Above are the basics of creating and running a business page. Once you get these practices down, you'll get the hang of things. Growing your business page will become much easier over time. Thanks for reading!

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