• Samantha McDougal

How To Easily Optimize Instagram Search & Explore

Updated: Jun 2, 2021

How to Use Instagram Search & Explore to Boost Instagram Marketing

How to Use Instagram Search & Explore to Boost Instagram Marketing

Instagram is placing more emphasis on search and discovery of its content. It is one of the rare social media platforms that comes up with a search and explore tab in its application. Being featured in the explore section of Instagram can be an amazing way to boost your success on Instagram. Therefore, it must be an important part of your business practices on Instagram. It's an excellent way to gain exposure and help you obtain new customers for your business, as well.

How to use Instagram search and explore to improve your Instagram marketing business practices?

Unlike other social media platforms, Instagram is offering a better way to grow your presence without even paying for exposure here. However, here are the ways to improve your possibilities of getting features;

Add location tags and hashtags in your posts

To get your posts and stories to appear on search and explore results, it is important to add at least 9 hashtags with one location tag. Even though users can add up to 30 hashtags in their posts, per TrackMaven, posts with 9 hashtags perform way better than others on Instagram. Within those 9 hashtags, I recommend using the lader approach. Start with hashtags that have a less amount of uses, and work your way up to the more popular tags pertaining to your image.

It is also important to continuously switch up which words you use. Copy and pasting the same tags on each post works against Instagrams algorith, and you may even be flagged for spam.

Timing is everything

Your timing is important to get featured in the search and explore tab of Instagram. As the posts here are being displayed in chronological order.

Therefore, if you aren’t posting your content when most of your followers are online, then you are missing the opportunity.

Have a look at your audience activity to see when the majority of your followers are online and post accordingly to improve your chances of being featured.

Create relevant and high-quality content

High-quality and relevant content perform best on Instagram and have a better chance to be featured on the Instagram search and explore tab. Find a niche and go with it. And I want to be clear with something here, because I too see this "find your niche" often. If you have more than one niche, that's okay! Don't let others force you into thinking you need to chose just one. There are ways you can manage and focus on both to turn it into something successful. For example, if your a chef and a model.. you shouldn't have to chose only one just because other people tell you this is the only way you'll be successful. Learn good time management, link the two and build something unique and amazing!

Another note on high-quality content is make sure to use high-resolution pictures. This doesn't mean you need to drop money on an expensive camera. There are many free apps that allow you to upload pictures directly from your phone and edit them to look more professional. Lastly, I recommend using relevant and niche hashtags to reach your audience.

Go live

Instagram will feature the top live videos on its Search and Explore tab. Even though it is a bit harder to feature your live video here, it’s worth a try for your business and mental strength. Plus many followers have noted they get excited when they see their favorite instagramers go live.

Featured live videos come up due to number of factors including:

· Proximity to the location of users

· Number of viewers

· Engagement rate.

To engage with your followers, you can consider the following ideas for your live video session:

· Bring experimental content

· Make some important announcements in live

· Have a Q&A session

· Offer your viewers some behind the scenes shots.

Final thoughts

Instagram marketing in your business practices can be an effective way to build communities and engage with them organically. In order to do so, it is important to know about ways to improve your presence on search and explore page of Instagram. I've researched the above-mentioned ways, and beleive they will be great Instagram practices for your business. Feel free to comment below if you think I've missed some important tips. I am always happy to learn from readers!

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