• Samantha McDougal

Marketing Skills 101

Updated: May 27, 2021

6 Invaluable Marketing Skills Every Entrepreneur Should Learn

6 Invaluable Marketing Skills Every Entrepreneur Should Learn

Online marketing is moving very quickly. Therefore, as a modern marketer, you need to focus on gaining new marketing skills that are effective to grow your business or brand online. To give your business a more effective chance of success, it is essential to invest in marketing. Not only will it help your product or service gain visibility, but it also plays a role in converting your customers in the best possible way.

6 invaluable marketing skills to learn

Below I've listed 6 of the most invaluable marketing skills every business owner should consider:

1. SEO

One of the biggest challenges every business faces is gaining customer traffic to their websites. This can be resolved by developing SEO skills. Having a good SEO marketing strategy in place will optimize your content to rank on the top of search engines. Ultimately, you can enhance your online visibility, increase website traffic and reach more potential customers with ease.

2. Content creation

Business is all about relationships. This is where you'll build a relationship with your audience. Great content creation can lead to better social media traction, leads, and improve your conversions. It will also help you build trust, as well, which is extremely important. Now, by doing all of this I don't mean constantly posting an Instagram picture asking people to buy your product or service. Interact with them, answer questions, make them feel like they're a part of your brand. When you do this, you're creating value without asking anything in return, and your audience is more likely to trust your brand.

3. CRM skills

This is where you'll maintain your customer relationships. It will help you recognize the value of your customers. Customer Relation Management helps businesses build a relationship with their customers, creating loyalty. Since customer loyalty qualities affect a company's revenue, CRM is a management strategy that results in increased profits for a business.

4. Email marketing

Email marketing is nothing new, but it's definitely not going anywhere either. Therefore, understanding email marketing aspects can save you. Some of the most important practices include:

· Email lead nurturing: Lead nurturing is the process of establishing relationships between brands and consumers. This relationship-building occurs at every stage of the sales funnel, taking users on a journey from the first time they make an inquiry to when they’re ready to make a purchase.

· A/B testing: Sending one variation of your campaign to a subset of your subscribers and a different variation to another, with the ultimate goal of working out which variation of the campaign produces the best results.

· Open rates: The percentage of subscribers who open a specific email out of your total number of subscribers. This info can be considered when determining the strategy of future campaigns.

5. Mobile marketing

Mobile phone usage is on the rise and it is also not going to stop anytime soon... if at all. Therefore, mobile marketing is another one of the most invaluable marketing skills to consider. It has been estimated that about 60% of your customers are using mobile phones as a primary source to access the internet. Amazingly, above half of the eCommerce traffic is also driven via mobile devices. Therefore, taking time to understand the landscape of mobile marketing can let you reach new heights with ease.

6. Social media marketing

No matter what you are selling, the majority of your prospects are on social media. It is so important! Social media marketing can give you better opportunities to reach your audience, build a following for your brand, and target potential customers with creative content and tailored offers that interest them. This is where you will engage and grow in such a meaningful way. If you were to master any of these 6 marketing skills, I recommend it be this one.

Final thoughts

Simply investing in marketing goes way beyond buying marketing tools. By the time you or your marketers are going to interact with your potential customers, you want them to have the right marketing skills to help build the company and generate positive conversion rates. Thanks for reading.

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