• Samantha McDougal

5 Simple Steps To Optimize Pinterest for Beginners (2021)

Updated: Jun 2, 2021

Business owners, bloggers, influencers, and more are taking notice to how Pinterest can substantially grow one's audience.

Pinterest business analytics.

1. Create or switch your Pinterest to a business account

This can be done by very simply logging into your account, clicking the 3 dots (...) in the top right corner, and then click add a free business profile. There you'll be prompted to continue their quick setup process. Question is, why should anyone do this? By switching to a Pinterest business account you'll have access to both insights and analytics. This will help you gain perspecive on your content performance, page traffic, and follower activity. You'll also have access to more marketing tools, such as Pinterest Ads Manager.

If you're a small business that sells products, a Pinterest business account also allows you to easily integrate your website's catalog. This means more potential views and sales for your business!

2. Verify or claim your website URL

First, claiming your website on Pinterest can only be done using a laptop or computer. Second, Pinterest requirements states, "Each website must be at a second-level domain (like, subdomain (like or subpath domain (like" Once you have that set, you're ready to claim!

Claiming your website on Pinterest can significantly help in growing your business. You'll be able to view analystics for the pins published from your website, as well as, pins that others create from your site. Not only that, but your Pinterest profile picture will appear by any pins that come from your website along with a "Follow" button for your account.

Pinterest account.

3. Update your Pinterest profile with relevant keywords and hashtags.

A very cruitial, important step to optimizing your Pinterest account and expanding your audience. Like any other social media platform, Pinterest allows you to add hashtags to your published pins. Their recommended number is 20 hashtags per post. By using relevant keywords for your hashtags, you'll better reach your target audience.

Other important places to add relevant keywords are "About your profile", and under each Board description.

How do you figure which keywords to use? One way is to look up Pinterest profiles with similar niches to yours, and see what keywords they're using. Another way is to type one of those keywords into the Pinterest search bar, and see what other common searches appear.

4. Add relevant boards to your Pinterest

For starters, each Pinterest board should have a specific theme or purpose. It's also best to have more than one or two boards on your account. (The limit is 2,000... crazy, I know.) Good starter ideas for your boards could include your different blog topics, areas of expertise, and products you may sell.

Another great practice is to create seprate boards for both relevant content you'd like to re-pin, and for content that is solely your own. This will help keep things organized for both you and your target audience.

5. Set up rich pins

Rich pins are a free product available to anyone on Pinterest, but you must apply before you can start using them. Once you apply, you can also validate that Rich Pins have synced correctly to your website by using the Rich Pin Validator.

So, what are they? Here's the official definition from Pinterest,

"Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.”

In a nutshell, Rich Pins can help improve the reader's experience with your pin, thus growing your audience. For more information on how to successfully create Rich Pins, check out this page from the Pinterest Help Center.

Thanks for reading!

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